AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Virtual Pet Apps on iOS in Australia
A look at the first quarter of 2021 reveals the performance trends for the top five virtual pet applications on the iOS platform in Australia. Sensor Tower provides insights into their downloads, revenue, and active users.
Australia's iOS users have shown considerable engagement with virtual pet applications in the first quarter of 2021. Sensor Tower's data sheds light on how these apps have fared in terms of downloads, revenue, and weekly active users.
H'Appile Interactive, LLC's WidgetPet! saw a downward trend in both downloads, starting from 16K in the last week of December and ending at 451 in the final week of March, and weekly active users, which reduced from 21K to 6K in the same period. Revenue also followed a decreasing pattern, dropping from $1.2K in the first week of January to $47 by the end of March.
My Talking Tom 2, developed by Outfit7 Limited, exhibited a relatively stable download count, hovering around 2K to 3K weekly, with a slight peak of 2.9K in the last week of January. Weekly active users had a notable peak of 89K in the third week of January, but generally stayed close to the 80K mark. Revenue peaked at $740 in the second week of March before ending the quarter at $249.
Outfit7 Limited also has My Talking Tom Friends in the mix, which maintained a consistent download rate around 2K to 3K, similar to its sibling app. Weekly active users remained steady with a slight increase from 27K to 27K from the start to the end of the quarter. Revenue saw a significant increase to $304 in mid-March before falling to $110 by the end of March.
Akita Limited Liability Company's My Cat – Virtual Pet Games showed a strong revenue trend, starting the quarter with $4.3K and ending with $4.1K. Downloads began at 1.4K and peaked at 2.6K in the third week of February, while weekly active users experienced a rise from 3.6K to 4.2K in the same month.
Lastly, My Talking Tom, another offering from Outfit7 Limited, saw a consistent download pattern ranging from 1.5K to 2.8K, with weekly active users starting at 33K and slightly decreasing to 24K by the end of the quarter. Revenue peaked in mid-March at $375 but ended the quarter at $96.
For more detailed insights and data, Sensor Tower's full analysis provides an in-depth look at the virtual pet app market performance.
